Genesis 35:9

God appeared unto Jacob. This was a visible manifestation in contrast to the audible one at Shechem (v. 1). The word “again,” with the additional clause, “when he came out of Padan-aram,” implies an earlier revelation. This may be a reference to the first appearance of God to Jacob at Bethel in a dream. If so, the word “again” emphasizes the fact that Jacob received two divine manifestations at Bethel, one on his journey to Padan-aram and the second upon his return to the same spot. Support for this view lies in the fact that vs. 11 and 12 repeat the blessing first given to Jacob in his dream at Bethel (ch. 28:13, 14). It is also possible that the appearance of God to him at Peniel is considered by Moses as the first one of the two, which would make two visible revelations of God since his return from Padan-aram. Mention of the change of name from Jacob to Israel on both of these occasions favors the latter view.