Who is Abimelech? Obviously contemptuous, like, “Who is David? and who is the son of Jesse?” in 1 Sam. 25:10.
Who is Shechem? Probably a reflection on the city also for allowing such a one as Abimelech to rule over its inhabitants. Did Shechem naturally and traditionally belong to Abimelech?
Zebul his officer. “We are not even being ruled by Abimelech,” he said in effect, “but merely by Zebul, his underling, who is of no account at all.” Zebul had apparently been placed by Abimelech as governor or prefect of the city (see v. 30). Gaal was preparing the way to usurp Zebul’s position and authority.
Men of Hamor. How much better to make as your leader a pure-blooded Canaanite, descendant of our old native prince Hamor, the hereditary owner of Shechem (see Gen. 33:19; Joshua 24:32).